Marketing Launch
As part of our strategic approach to the launch of BC Coin, we are introducing a tiered investment structure designed to reward early investors with attractive discounts while aligning with our long-term vision and ensuring a stable growth trajectory for the token.
This structure is divided into three distinct tranches, each offering a unique combination of discount rates and lockup periods to cater to the diverse preferences of our investor base.
Tranche 1: Strategic Investors
Discount Offered: 13%
Lockup Period: 24 months
Investor Profile: Aimed at early adopters, strategic customers and long-term supporters who believe in the fundamental value and future growth of BC Coin. These investors are provided with the highest discount rate in exchange for a longer lockup period, reflecting their commitment to the project's success.
Benefits: Besides the financial incentive of the discount, Tranche 1 investors will have the satisfaction of being foundational backers of BC Coin, contributing significantly to the project's initial momentum.
Tranche 2: Foundation Partners
Discount Offered: 9%
Lockup Period: 18 months
Investor Profile: Targeted towards investors looking for a balanced proposition between the discount on offer and the lockup period. These investors are typically more strategic in their approach, seeking both value in their investment and a shorter commitment period than Tranche 1.
Benefits: Tranche 2 offers a middle ground, providing a substantial discount while also allowing for earlier liquidity compared to Tranche 1, making it attractive to a broad range of investors.
Tranche 3: Pre-sale
Discount Offered: 5%
Lockup Period: 12 months
Investor Profile: Designed for a wider audience that may have recently learned about BC Coin or those seeking shorter-term commitments. This tranche appeals to investors looking for a slight incentive without the need for an extended lockup period.
Benefits: This tranche is ideal for those who wish to capitalize on the initial discount but prefer to have access to their investment within a shorter timeframe, offering a balance of incentive and flexibility.
Tranche 4: Open Offer
Discount Offered: 0%
Lockup Period: None
Investor Profile: Designed for a wider audience that may have recently learned about BC Coin. This tranche appeals to investors who believe in long-term growth of the BC project but also prefer maximum flexibility and liquidity.
Benefits: This tranche is ideal for those who prefer to have the most responsive access to their investment in a short time frame.
Implementation Strategy
To ensure a smooth rollout of the marketing launch, we will implement a phased approach, carefully monitoring market response and liquidity conditions at each stage.
Priority access will be given to our pre-registered and whitelisted investors to honor their early interest and commitment to BC Coin.
Communication Plan - we will leverage a multi-channel marketing strategy, using social media, email newsletters, webinars, and partnership announcements to generate buzz and educate potential investors about the unique value proposition of BC Coin.
Investor Onboarding - a streamlined and secure onboarding process will be established to ensure that interested parties can easily participate in the tranche of their choice, with clear guidance on the terms and conditions associated with each investment tier.
Market Monitoring - continuous market analysis will be conducted to gauge sentiment and adjust our strategy as needed. This includes the potential introduction of additional incentives or adjustments to lockup periods based on investor feedback and overall market conditions.
Conclusion
Our tiered marketing launch is designed to attract a diverse range of investors by offering tailored incentives that align with their investment goals and risk appetite. By providing these options, we aim to build a strong, committed community around BC Coin, ensuring a successful launch and a solid foundation for future growth.
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